Grand Opening announcement for AlterEgo Supplements in Hackettstown, NJ. April 25th from 11am to 3pm featuring special guests and local Panther Valley neighbors.

Join Us for the AlterEgo Grand Opening

ByAlterEgo

At AlterEgo, we’ve distanced ourselves from the “standard” supplement shop noise. Whether you already have your workout dialed in, you’re a busy professional, a high-performance parent, or just getting started toward a better you, we provide:

  • Quality Brands: We carry brands like NutraBio and 1st Phorm that prioritize label transparency and integrity of ingredients.
  • Expert Guidance: Evidence-based nutrition specific to your goals.
  • Community Roots: We are locally owned and operated right here in Warren County.

Wonder if those delicious-sounding protein shake flavors stand up to the hype? What exactly IS a “savory” protein powder? We’ll have product taste-tests, and surprises for guests who join us. More details to come.

The Main Event

  • When: Saturday, April 25th, 2026
  • Time: 11:00 AM – 3:00 PM
    • Regular store hours that day will remain 10:00 AM – 4:00 PM
  • Where: 1571 Route 517, Hackettstown, NJ (Panther Valley)

Before our Hackettstown brick-and-mortar, AlterEgo Supplements was purely mobile. We “met you where you were” at street markets, vendor events, and in local communities. Now, the Anabolic Ambulance has a permanent headquarters at the Panther Valley Mall, and we’re celebrating with a collective of local authorities who do things differently.

We aren’t just cutting a ribbon; we’re hosting an experience! In addition to our neighboring shops at PVM, we’ve invited two of the most unique brands in the area to join the lot:

  • Couture Cave: Usually an appointment-only underground boutique, they are bringing their luxury selection of golf and tennis wear, along with the finest Boho styles in the region.
  • Hell Yea Plots: The hottest way to give back. Petty. Powerful. And actually doing some damn good in the community. Come see how they turn “petty” into a force for high-impact charity.

We’re already fueling the Panther Valley community! Our doors are open now, giving you a chance to explore our curated selection before the Grand Opening rush on April 25th. Stop in today for a personalized consultation and a tour.